Brands carry social influence and can change our world for better or worse, according to various agendas. Yet, does a brand simply talking about a social or political issue make any difference?
For many brands, taking a political stance is understandably a measured risk. While many consumers may want to see brands support the causes they care about, others may be alienated.
Consider one side of this ethical debate by dragging the reasons to their logical place in the map below.